The Tauranga store

Something to wear it home in.

A brand is not a logo, but people still want a way to carry it. These are for everyone who is of this place, for a weekend, a season or the rest of their life. Sourced as locally and responsibly as we can, with proceeds reinvested into partner programmes.

Range in development, the store opens after brand launch

The Tauranga tee

Heavyweight organic cotton, tohu on the chest

Printed in the Bay of Plenty

More life hoodie

Brushed-back fleece, brand line across the back

For early starts and late finishes

Harbour cap

Unstructured six-panel, embroidered wordmark

Made to be worn on the water

More life lives here, print

A2 risograph, numbered edition

Printed locally, in short runs

Want to stock it?

We are looking for Bay of Plenty makers, printers and retailers.

Talk to the brand team