CreativeQ · Website design & development proposal
CreativeQ · Website design & development proposal
CreativeQTauranga Place Brand Website, bringing the new identity to life online, with four clear pathways and the region's organisations inside the journey.
CreativeQ · Website design & development proposal
CreativeQTauranga Place Brand Website, bringing the new identity to life online, with four clear pathways and the region's organisations inside the journey.
How to read this proposal
CreativeQIn this deck you'll find all of our thinking. Our answer to the brief, commercial detail and a few ideas.
01 · This presentation deck
The main ideas, shareable
Our response to the brief: objectives, considerations, approach, pathways, platform, delivery and investment in a form that has less words.
02 · The UX prototype
Our thinking, visually
This site is a brief visual prototype to show how we will clarify UX for you during our process and to show some ideas of how we would think about user flow.
Open the prototype03 · Future ideas explainer
Beyond launch
Your website is not just a shop window, it's a tool. This shows two working demonstrations, the Gap Board, which shows the opportunities you have to optimise your website, and persona-adaptive pathways, showing how we could change content based on the visitor context.
Open the Ideas Explainer04 · The SOW
Commercial clarity
All the detail for those who need the fine print to make sure we're delivering on the commercial requirements.
Open the SOWWhy we're a good fit
CreativeQWeb, strategy, custom application development, SEO and digital marketing for innovative agencies and brands, with a team that starts from your goals, not a template.
14 yrs
In business, Tauranga based
45
Specialists across the team
5
Disciplines: strategy, design, dev, marketing, support
100%
Locally owned and operated
Leadership team
CreativeQ
Stephen Turner
CEO
Founded CreativeQ 14 years ago and has been part of the success stories of many local businesses. Brings leadership, strategy and a strong regional network.
Aidan Lett
Strategy Director
25+ years in business leadership and technology marketing. Focused on making sure projects meet customer and business goals in a practical way.
Stefan Orr
Head of Software
Extensive experience with significant national and international brands. Delivers robust solutions that put the customer first.
Ryan Kilfoil
Director of Sales
Loves getting to know what makes each organisation tick, and turning that insight into solutions that actually work.
Some of our clients & work
CreativeQ
Hellers
Zespri
Gallagher Chiefs
Port of Tauranga
SwipedOn
Quayside Holdings
Tauranga Business Chamber
Sequal
Trustpower
AMI
Crown Infrastructure Partners
LawVuSelected work
CreativeQGallagher Chiefs
chiefs.co.nz
Story-first club platform: player profiles, live gameday content, sponsor integration and a connected data ecosystem.
Otumoetai College
Rebrand & communication
A new identity translated into a digital experience for multiple distinct audiences.
K'aute Pasifika
kautepasifika.co.nz
Cultural storytelling with a circular navigation model that guides very different people to very different services.
The Club Room
theclubroom.co.nz
Custom Shopify build with a bespoke club-builder application, proof we can add commerce when Tauranga is ready for merch.
What partners say
CreativeQ“We were instantly impressed, they did a lot of background research, understood our needs straight away and really hit the ground running. They spoke our language, which really helped.”
The mission
CreativeQBring the Tauranga brand story to life, and guide every visitor to what they need.
The website's job
CreativeQKey considerations
CreativeQThe opportunity
CreativeQTauranga has done the hard work of understanding and articulating what makes the place distinctive. The opportunity now is to bring that story to life online.
Experience principles
CreativeQInspire → give context → connect. Rather than: land → list of links → leave.
Experience ideas
CreativeQPeople are searching for Tauranga every month. Today they land on a fragmented set of destinations. This is the audience the place brand can capture and guide. Hover over each block for more.
Volume
38,000
Unique searches for 'Tauranga' per month
Local audience
9,350
Of those from within New Zealand (24.6%)
Opportunity
28,650
Offshore intent, largely unclaimed (75.4%)
Think outside of the box
4,500
Monthly searches on related place terms
How might we
CreativeQArchitecture
CreativeQA connected regional ecosystem
CreativeQTourism Bay of Plenty, Priority One, Tauranga City Council and Brandkit are destinations within relevant journeys, not separate directory listings.
Bringing the identity to life
CreativeQCreativeQ takes the brand guidance supplied by Guardians and develops it into a complete responsive digital experience.
Storytelling platform
CreativeQThe brand is demonstrated through the people and experiences that make Tauranga Tauranga.
Campaigns
CreativeQOne flexible campaign / event template, not another microsite every time something new happens.
The platform
CreativeQBespoke front end. Simple back end.
Built for what's next
CreativeQHow we'll deliver it
CreativeQInvestment
CreativeQLabour Weekend 2026
CreativeQThe opportunity is to create a tool that Tauranga can use for years to come. Something that grows with its digital capability as needs expand.