The Tauranga Story
Before we ask anyone to visit, work, live or invest, we tell them where they are. Two years of research and thousands of local voices produced a single idea, more life lives here, and everything on this site is a branch of it.
Read the storySignature project
The place story, told to the newest people in it, and to the adults raising them.
Little Tauranga brings the place brand into the first thousand days. It is a set of resources for parents, carers, midwives and early-childhood educators that carries the same narrative as everything else on this site, pitched at the people who will inherit it.
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Signature project
A place has an audio signature. Ours is tide, kōrero, gantry and bird.
In consultation, people described Tauranga through sound far more often than through sight: the particular quiet of the estuary at low tide, the harbour bar, morning tūī, the distant mechanical rhythm of the port working through the night.
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Live campaign
You can be a healthcare professional anywhere. We're saying do it in a place worth staying in.
The region needs nurses, allied health professionals, GPs and specialists. So does everywhere else, which means the pitch cannot be about the job.
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The Tauranga store
Locally made apparel, prints and glyph pieces, with proceeds reinvested into partner programmes. Opening after brand launch.
Registering as a brand partner is free. You get the tohu, the glyphs, photography and motion through Brandkit, and the tools to tell your own story in the region's voice.
