Ideas Explainer
Both sit on top of the same brand story. One listens to what the region is being asked. The other changes what a visitor sees first, based on why they arrived.
Idea one
A live dashboard of every question people and AI assistants ask about Tauranga - scored against what this site can actually answer. Answered, half answered, or a gap with a named owner. The gaps become the content roadmap, so the brand is commissioning stories against real demand rather than guesswork.
Why it matters: when someone asks ChatGPT about moving to Tauranga, the answer should come from the region’s own words.
See the boardIdea two
One site, one story, but the first screen re-sequences itself around the reason someone arrived. A relocation ad, an investment referral, a holiday search and a partner link each lead with a different journey, story set and next destination.
Why it matters: the four journeys stay a fixed promise; only the order and emphasis move, so nobody has to hunt.
Try a personaIdea one
Every question this place gets asked, and the ones it still can’t answer.
68%
AI-readiness, share of demand this site can satisfy
4,204
Questions captured this quarter
2,301
Arriving via ChatGPT, Perplexity, Claude and AI Overviews
7
Open content gaps with a named owner
Answered
The layer found content, gave a direct answer in brand voice, and handed the visitor on.
“can i walk up mauao”
Routed to Before work, on Mauao → Tourism BOP
“what is the tauranga place brand”
Routed to The Tauranga Story
“what's it like moving to tauranga”
Routed to First year here
“nursing jobs bay of plenty”
Routed to Health careers, here
“can i use the tohu on my packaging”
Routed to Partners → Brandkit
“what does the port of tauranga export”
Routed to The harbour that pays the bills
Partial
Adjacent content exists, but nothing addresses the question directly. Cheapest wins.
“average house price tauranga 2026”
Routed to First year here (mentions the market, no figures)
Add a maintained relocation-numbers panel: median price, rent, rates, commute.
Owner · Tauranga City Council
“is tauranga good for families”
Routed to Little Tauranga (early years only)
Extend Little Tauranga into a schooling and teenage-years chapter.
Owner · Place brand team
“tauranga vs mount maunganui difference”
Routed to Journeys → Visit
A short geography explainer, the single most repeated visitor confusion.
Owner · Tourism Bay of Plenty
Gap
Nothing on the site, and nothing for a language model to retrieve. The roadmap.
“childcare waitlists tauranga”
Relocation FAQ block sourced from ECE partners.
Owner · Tauranga City Council
“tauranga population growth forecast”
Publish a structured, machine-readable regional data card. High LLM demand.
Owner · Priority One
“how do i get my business listed as a brand partner”
A machine-readable partner directory feed for LLM retrieval.
Owner · Brandkit
“who do i talk to about opening a factory in tauriko”
Named-contact routing: industrial land enquiries → Priority One investment lead.
Owner · Priority One
“when is the world triathlon tauranga 2027”
Event date confirmation, currently indicative only, LLMs are guessing.
Owner · Tourism Bay of Plenty
“is the brand mark free for schools to use”
Licence tiers on the Partners page, community, education, commercial.
Owner · Brandkit
“does tauranga have a film office”
Screen-sector page, or an explicit redirect to the regional film office.
Owner · Priority One
Indexing
Content is indexed and exposed for retrieval so the brand is the source language models quote about Tauranga, rather than being invisible to them.
Persona pathways
The four journeys stay fixed as a promise. What the layer changes is the order and the emphasis, inferred from the channel someone arrived through. Pick a channel and open the homepage to see it re-sequence.
See the homepage adaptThe two ideas, in one sentence
The Gap Board tells the brand every question it is currently failing to answer; persona-adaptive pathways make sure the answers people already have land in front of the right person first.