A book, not a brochure
A physical keepsake given at birth, illustrated with the brand's glyph language.
Project
Little Tauranga
The place story, told to the newest people in it, and to the adults raising them.
Little Tauranga brings the place brand into the first thousand days. It is a set of resources for parents, carers, midwives and early-childhood educators that carries the same narrative as everything else on this site, pitched at the people who will inherit it.
The message is simple and deliberately repeatable: someone like you grew up here, and did the thing you are hoping your child will do. Aspiration, confidence and belonging, started early.
Delivered with health, education and iwi partners, and designed to be handed out rather than downloaded.
- Status
- In development
- Partners
- Health, ECE, iwi, TCC
- Audience
- New parents and carers
Places to take a small person
A curated, accessible guide to the harbour, the reserves and the free things.
Someone like you
Short profiles of Tauranga people, written for a five-year-old to be read to.
Register interest
For health and education partners